Why Choose Digital Signage?

If your business is in the retail, entertainment or affinity industries, digital signage can revolutionize the way you advertise!

Retail

The focus of retail venues (i.e. video, convenience and department stores) is usually the sale of a wide range of both hard and soft goods. Digital signage is a way to distribute media rich content and information to customers in high traffic areas, without the limitations that usually accompany traditional advertising methods. This reliable, low cost, high impact form of advertising is currently being successfully utilized in apparel, music, and grocery stores alike. It's what we at ETA call AIM (agressive internal marketing).

Entertainment

For entertainment venues serving less than 1000 customers (i.e. bars, nightclubs and movie theatres) digital signage offers a much more personal means of communicating your message than traditional advertising. Screens can be placed closer to the point of purchase, making your message easier to see and access. Smaller venues by nature attract more of a targeted audience. Therefore, the addition of highly-targeted digital signage offers many opportunities to increase profit. Mass entertainment venues which serve more than 1000 customers (i.e. airports, theme parks and malls) can use digital signage to provide customers with a wider range of content. Because of its incredible reach, third party advertisers also reap the benefits.

Affinity

Affinity venues deliver a specific and categorical set of products and services (i.e. banks, hospitals and spas). For this industry, digital signage can provide a very effective way to reach the already-loyal customer with promotions, ideas and important information. Similar to smaller entertainment venues, digital signage in the affinity industry can be placed closer to the point of purchase. And, because customers are already quite familiar with the nature and type of services affinity venues provide, the amount of third party advertising can be minimal or heavy.

Dynamic Signage Is Set To Explode – Will You Be Left Behind?

Ad agencies, broadband networks, design consultants and architects – in recent years, all have adopted digital signage as an integral part of their business process. It is predicted that digital signage will soon emerge as its own industry, outdoing traditional advertising methods like print and proprietary software in both effectiveness and short and long term cost savings.

Let’s compare digital signage to two popular advertising methods: printed materials and digital video players.

Isn’t It Time Your Business Reaped The Benefits of Digital Advertising?

Click here to call us now and find out how digital advertising with Elapsed Time Advertising can increase your business’s profitability and ROI.